PLYMOUTH residents are the most loyal to their high street and would rather shop instore than online, new research reveals.
Payments provider Mollie analysed 60 locations and ranked them on a number of factors to determine where shoppers were most likely to splurge online instead of instore, and vice versa.
The research showed that people surveyed in Plymouth were the biggest supporters of their local high street.
Each location was given a ranking based on the following criteria: the number of business closures, high street strength, offline spending, postage and courier complaints, broadband speed, and average salary.
This story is from the April 23, 2022 edition of The Herald.
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This story is from the April 23, 2022 edition of The Herald.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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