Fashion chains say they will cooperate with greenwashing crackdown
The Guardian|March 28, 2024
Asda, Asos and Boohoo have undertaken to avoid making misleading claims about the green credentials of their clothes, after a regulatory crackdown on "greenwashing" in the fashion sector.
Jasper Jolly, Sarah Butler
Fashion chains say they will cooperate with greenwashing crackdown

The three retailers will have to file regular reports to the UK's Competition and Markets Authority (CMA) after an investigation started in 2022 examined concerns that the companies were using vague claims to bolster their environmental credentials.

The fashion industry is a major polluter and source of carbon emissions but consumers in wealthy countries are increasingly interested in shifting spending towards products that cause less environmental harm.

The UK competition regulator is concerned that shoppers are being misled by companies, who risk breaching consumer law in their efforts to appeal to green consumers.

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