Match Group denies this, calling the claims "ridiculous". But anyone who, like me, has spent years on and off the apps knows that there are clear parallels between love algorithms and online gaming - only with dating apps, we are the commodities.
Addiction may have been baked into these apps from creation. Tinder's co-founder, Jonathan Badeen, confessed to being inspired by psychology experiments on pigeons. Experts have highlighted how the gamification of dating apps releases neurochemicals such as dopamine and serotonin, which are responsible for boosting your mood, into the brain. It's unsurprising, then, that dating apps can feel so addictive.
As the lawsuit claims, we're being programmed to constantly seek a dopamine hit from each swipe in what it calls a "pay-to-play" loop. That's probably why the "most compatible" feature on Hinge brings up someone you likely couldn't see yourself with in a million years, and why when it's time to delete the apps, you're offered alternatives such as "freeze your account" or "reset".
Dating apps are profit-driven, not powered by love, community or kindness. Yet even though most of us know the pitfalls, we still choose to participate, even at the cost of our mental health.
Esta historia es de la edición March 22, 2024 de The Guardian Weekly.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición March 22, 2024 de The Guardian Weekly.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Ours is an age of confusion. How should we navigate it? Timothy Garton Ash
In these times of planetary polycrisis, we try to get our bearings by looking to the past. Are we perhaps in The New Cold War, as Robin.
The world according to Jason
Covid vaccines, chemtrails, the Great Reset... Why do people invent false conspiracies when there are so many real ones to worry about? There's only one way to find out: George Monbiot asked a believer from his home town
From a small step for man to a giant gold rush for mankind
If the 20th-century space race was about political power, this century's will be about money. But for those who dream of sending humans back to the moon and possibly Mars, it's an exciting time to be alive whether it's presidents or billionaires paying the fare.
A bitter pill Inside the anti-doping movement's civil war
Furore over Chinese swimmers has sparked an ugly dispute between organisations that target athletes who use banned substances
Museum of Yoruba life is custommade for Lagos
Opposite the Nigerian National Museum in central Lagos, a swimming pool and a memorial hall once stood as an integral part of the city, a popular congregation point that evoked a sense of pride.
First steps for Nutbush Quest goes on for origin of line dance
For 50 years, Australian primary school students have been learning the steps to a dance that will carry them through social events and weddings and allow them to locate other Australians across crowded nightclubs anywhere in the world.
Press freedom How political attacks are rising globally
Political attacks on press freedom, including the detention of journalists, suppression of independent media outlets and widespread dissemination of misinformation, have significantly intensified in the past year, according to the annual World Press Freedom Index published by Reporters Without Borders (RSF).
Rio reporters risking all to shine light on the city's underworld
A brutal killing in 2018 has inspired journalists to probe the links between police, politicians and mafia
Is great ape tourism to blame for killing off chimps?
Viruses that only cause common colds in humans are devastating populations of chimpanzees and gorillas
Dig for disaster Calls to move to centre or right won't help Sunak out of this hole
As terrible council and mayoral results rolled in for the Conservatives last Friday, was there any part of Rishi Sunak that regretted sealing Boris Johnson's fate as prime minister by resigning as his chancellor less than two years ago?