India travel industry set to soar, revenue nears $24 billion in 2024
The Business Guardian|April 17, 2024
India's travel and tourism market is on track to reach a revenue of USD 23.72 billion in 2024, with an estimated annual growth rate of 9.62% according to the India Brand Equity Foundation (IBEF).
SHUBHAM SINGH
India travel industry set to soar, revenue nears $24 billion in 2024

Projections indicate that this growth trajectory will propel the market volume to USD 34.25 billion by 2028.

Prime Minister Narendra Modi's emphasis on preserving India's rich heritage while developing world-class tourism infrastructure has been pivotal in shaping the sector's growth. The recent announcement of 100% Foreign Direct Investment (FDI) in tourismrelated ventures, including hotels and recreational facilities, aims to foster further development in the industry.

The package holidays market is emerging as the largest segment, with a projected market volume of USD 10.48 billion in 2024. By 2028, the number of users in this segment is expected to increase significantly, reaching 64.74 million.

The average revenue per user (ARPU) in the package holidays market is forecasted to be USD 209.70 by 2028, with online sales contributing 60% of the total revenue.

In alignment with global trends, India's tourism industry is focusing on promoting sustainable and eco-friendly travel options to attract travellers. The sector is poised to contribute USD 250 billion to the country's GDP by 2030, generating employment for 137 million individuals.

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