Despite the pandemic-induced challenges, the country's cinema landscape showed signs of recovery, with the total number of screens surpassing 2018 levels.
However, the expansion remains heavily skewed towards certain regions like Delhi NCR, Maharashtra, and Bengaluru, leaving states like Bihar, Uttar Pradesh, and Odisha relatively underserved.
High real estate costs and audience disconnect with contemporary movie themes contribute to this imbalance. Multiplex chains are eyeing expansion into untapped markets, awaiting infrastructure development for further growth.
India's cinema industry, renowned globally for its diverse and vibrant film culture, has faced various challenges in recent years.
The COVID-19 pandemic dealt a severe blow to the sector, forcing many theatres to shut down temporarily or permanently.
The subsequent restrictions on movie releases and audience capacity further exacerbated the situation. Despite these setbacks, the gradual reopening of theatres and the resurgence of audience interest in cinematic experiences have injected a sense of optimism into the industry.
This story is from the April 23, 2024 edition of The Business Guardian.
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This story is from the April 23, 2024 edition of The Business Guardian.
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