FOCUSED ON SCALING INDIA PRESENCE PLAN: ANKUR EDKIE

AI voice generation platform Murf plans to introduce more Indian English voices and other region-specific options in an effort to meet the diverse needs and preferences of users in the growing Indian market, says CEO Ankur Edkie.

Murf.ai, which leverages artificial intelligence to transform written scripts into realistic and natural-sounding speech, is consolidating a strong user base in established markets such as the US and UK, and simultaneously expanding global reach.

"India's market is ripe for Murf's offerings, especially in text-to-voice technologies," Edkie told PTI, noting that the country is taking significant strides in AI with generative AI gaining substantial interest and traction.

The platform caters to users from 150 plus nations and offers AI voiceovers in more than 20 languages and accents, including Indian, American and British as well as styles ranging from happy and sad to anger and disgust.

It aims at targeting the Indian market more aggressively to bring in more features tailored to local needs, Edkie said.

Indian tech talent, he added, has been fundamental to Murf, based in California, from the beginning and will continue to be so, playing a vital role in building global products and advancing AI technologies.

Murf.ai, Edkie said, leverages the power of Amazon Web Services (AWS) to unlock unprecedented agility and robust security, driving innovation and efficiency across our operations.

EXCERPTS FROM THE INTERVIEW:

Q: Can you tell us about the size and scale of the Murf's operations, and the major markets for your products/offerings?

A: Murf is the world's leading AI voice generation platform that helps businesses simplify the process of creating natural-sounding voice-overs using AI. Our mission is to simplify multimedia creation and editing and transform multimedia workflows using AI.