FADA, Frost Sullivan survey to aid auto sector with customer insights
The Business Guardian|May 08, 2024
The Federation of Automobile Dealers Associa tions (FADA), representing India's Automobile Retail Sector, has partnered with Frost & Sullivan to lead an ambitious initiative known as the Customer Experience Index (CEI). This quantitative research aims to evaluate customer satisfaction and experience comprehensively.
FADA, Frost Sullivan survey to aid auto sector with customer insights

The survey is designed to analyze and quantify customer satisfaction across various aspects including the sales process, after-sales service, and product quality within the passenger vehicle category. It seeks to identify the primary drivers of satisfaction, their impact on overall satisfaction levels, pinpoint barriers to satisfaction, and highlight areas for improvement. The comprehensive study will target passenger vehicle category, including hatchbacks, sedans, SUVs/ MPVs, EVs and luxury vehicles, utilising a detailed questionnaire to capture insights from 8,000 participants across 26 cities.

This includes seven metro politan areas, 16 tier-2 cities and three tier-3 locations, ensuring a broad and inclusive data set that spans the diverse Indian landscape.

この蚘事は The Business Guardian の May 08, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、8,500 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は The Business Guardian の May 08, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、8,500 以䞊の雑誌や新聞にアクセスしおください。

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