Today technology so infuses every aspect of McDonald's business that it would only be a slight exaggeration to call it a tech company that happens to sell burgers.
McDonald's mobile app; its human-less, order-taking kiosks; its digitized menus that change based on trends, the weather and more; and even its generative AI - together, these enable McDonald's to eke out additional sales and efficiencies worth billions of dollars to the company, which has 40,000 locations in roughly 100 countries.
Yet that same tech can also bring McDonald's to its knees.
On Friday, system outages plagued McDonald's locations across some of its biggest global markets, including Japan, Australia and the
This story is from the March 18, 2024 edition of The Business Guardian.
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This story is from the March 18, 2024 edition of The Business Guardian.
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