BCCI likely to wait for Zee-Sony merger
The Business Guardian|May 26, 2023
Amid the ongoing trouble with the Zee Sony merger, the Board of Control for Cricket in India (BCCI) may wait for it to conclude to sell the media rights for Indian cricket teams’ bilateral series
BCCI likely to wait for Zee-Sony merger

According to an Economic Times report citing industry sources, BCCI may want to wait for some time and see how the Zee-Sony merger plays out before it issues the tender for future bilateral series involving the Indian cricket team.

It further said that it is also not certain if the BCCI will sell the rights for four years (from 2023 to 2027) or for a different tenure.

This story is from the May 26, 2023 edition of The Business Guardian.

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This story is from the May 26, 2023 edition of The Business Guardian.

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