C Devidas Varier began his journey with Arya Vaidya Pharmacy (AVP) in 1993, a family-run Ayurveda enterprise founded by his grandfather in the 1940s. He started by overseeing the hospital in Coimbatore, before his uncle, P.R. Krishna Kumar, encouraged him to take on more responsibilities, leading him to visit manufacturing plants, reformulate traditional products, and engage with marketing and sales.
Over the years, Devidas Varier, 53, has seen a shift in attitude towards Ayurveda, especially among youngsters, prompting AVP to expand from product manufacturing to comprehensive treatment and clinical services.
In an interview with Lounge, Devidas Varier, the managing director of AVP, talks about mentorship and bringing Ayurveda to a broader audience. Edited excerpts:
This story is from the January 13, 2025 edition of Mint Mumbai.
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This story is from the January 13, 2025 edition of Mint Mumbai.
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