The company operates 33 stores in India of which 14 are for The Collective brand. The entity housed under Madura Fashion and Lifestyle, is a division of Aditya Birla Nuvo Ltd.
Madura also owns and operates brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England with about 1,300 stores in India.
"Pre-covid, we were under a lot of competitive pressure since we had been investing across the board but were not profitable. But we decided to restrategise our businesses by listening more to what customers wanted and became available at the places they wanted to shop at," he said.
This story is from the March 23, 2023 edition of Mint Mumbai.
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This story is from the March 23, 2023 edition of Mint Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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