The FMCG arm of Mukesh Ambani's Reliance Group said it has partnered with UAE-based food and beverage firm Agthia Group for the launch, but did not disclose any details of the deal, including the financial terms.The deal marks Campa Cola's first overseas expansion since its 2023 revival by Reliance Industries. It was a prominent brand in the 1970s and 1980s, but waned after PepsiCo and Coca-Cola entered India in 1991 and surged in popularity."We believe it (Campa) will strongly resonate with the significant Indian expatriate community in the UAE, and, local consumers alike," Agthia chief Alan Smith said. REUTERS

Reliance Launches 'Campa' in UAE

1619,2524,361,103,2022,3134

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.