With mobility restrictions in place during the pandemic, consumers switched to ready-to-eat and ready-to-cook food, which accelerate the adoption of packaged food. In general, cooking also took precedence as dining out remained suspended. The convenience of packaged food, and increasing household income prompted the consumer to move up the value chain, opting for better brands, and experimenting with flavours and food items.
As a result, the likes of Marico, Tata Consumer Products, Reliance, PepsiCo, and Britannia Industries stepped up new launches while others invested in ramping up capacity or buying regional brands to gain a bigger share of India's ₹3.6 trillion packaged food market.
Bu hikaye Mint Mumbai dergisinin January 18, 2023 sayısından alınmıştır.
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Bu hikaye Mint Mumbai dergisinin January 18, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
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