Cumulative valuation of the media rights could touch Rs 50,000 cr mark-one of the biggest in terms of global rights across any sport
NEW DELHI: The Indian Premier League's media rights auction witnessed a robust bidding for TV and Digital rights of the Indian sub-continent with the valuation of per match of the cash-rich league being earmarked at more than a whopping Rs 100 crore.
With the bidding going into the second day, the cumulative valuation of the media rights could well touch a staggering Rs 50,000 crore mark, which will be one of the biggest in terms of global rights across any sport.
This story is from the Delhi 13 June 2022 edition of Millennium Post Delhi.
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This story is from the Delhi 13 June 2022 edition of Millennium Post Delhi.
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