Hardcore cricket lovers are usually obsessed with scoreboards and statistics. In an era where one does not have to keep newspaper clippings pasted in an old scrapbook for reference, the age of internet and digitisation has changed many things.
Today, the fan can access scores and records of almost any match at the click of a button. That, perhaps, is one of the big reasons why the Indian Premier League (IPL) broadcast rights auction made big news last week.
Just imagine, the current T20 series between India and South Africa is on, at home. Yet, the debate was over who would win TV rights for the IPL in the next four-year cycle, from 2023 to 2027.
The guessing games were on for long. And the way bids were scrutinised reflected professionalism, which is what the IPL is about. When the latest season of the IPL concluded and Gujarat Titans emerged as champions under the captaincy of Hardik Pandya, one thought IPL news would be forgotten, till 2023.
No, the IPL, even in absence, continued to make news, as speculation on how much the rights would go for was discussed as much as the way stocks were debated after being hammered at the bourses. That the Sensex and Nifty are crashing and IPL figures are rising is mind-boggling.
Heck, how’s that possible? When even the blue-chip stocks were caught in the bear run, how could the IPL media right, involving megabucks, soar. The IPL had been termed a billion-dollar baby long ago by a prominent news magazine. Today, the numbers are increasing crazily and zeroes are being added to lucrative deals.
This story is from the June 19, 2022 edition of Millennium Post Delhi.
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This story is from the June 19, 2022 edition of Millennium Post Delhi.
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