'Our dream is to be the Afro-Asda'

SUPERMARKET BOSSES AIMING HIGH AFTER OPENING STORE

- RAMAZANI MWAMBA

FINDING the newest Afro-Caribbean superstore in Manchester isn't hard all you have to do is listen out for the Afro-beats blaring from one of the stores at the Lime Street Retail Park in Openshaw.

The music is coming from DOA, the supermarket that is hoping to be a one-stop shop for Manchester residents of the diaspora.

The shop is the idea of in-laws turned business partners Bukola Ariyo and Oladayo Olanrewaju and they have aspirations of playing in the big leagues. "Our dream is to be the Afro-Asda. Why not?" Bukola said.

DOA officially opened on February 17, but they have steadily grown in popularity thanks to word of mouth and the help of prominent social media accounts promoting local black-owned businesses in Manchester.

DOA stands for 'many different things' according to the owners, but they have settled on Direct out of Africa or Delivered out of Africa.

Clips of the store have gone viral, with the M.E.N's own video about the spot racking over 500,000 views.