THE PRICE IS FRIGHT

COST OF LIVING CRISIS. SHOPPERS WILL SPEND €453 MORE ON FOOD THIS YEAR.ESSENTIALS LIKE BREAD AND BUTTER SEE BIGGEST RISE

- FERGHAL BLANEY

SOARING prices will see Irish households spend an average of €453 more on their groceries this year, new research shows.

The sharpest increases are in everyday essentials such as butter, eggs, bread and flour, retail analysts Kantar found.

The company's Emer Healy warned: "Food and drink prices are on a steady upwards trajectory.

Supermarket weep

Consumers shopping less amid inflation. Annual bill for groceries €453 dearer

PEOPLE are ditching popular brands in favour of own brand alternatives as groceries are to cost an average of €453 more this year.

The latest research from retail analysts at Kantar show how the soaring cost of living is hitting households hard as it is costing more to fill the shopping trolley with staple foods.

And rising prices are leading to people changing their habits, with people increasingly seeking out better value by shopping around and cutting back on brand names.