While one may think celebs sharing glimpses from their day-to-day lives on social media is just for the love of their fans, the reality goes beyond that. Did you know celebs and influencers earn huge amounts for every activity they do on social media? Case in point: cricketer Virat Kohli, who reached the 250-million-followers mark on Instagram recently, charges about ₹3.5 to₹5 crore for one post on Instagram.
A source says that the fee varies for different elements on the social media platform: "A story is cheaper than a post, because a post stays forever. A story with a link to the brand's page is expensive. Even a post with a link is pricey. The most expensive is when a celebrity's page does collab with a brand's page."
Virat Kohli
Followers in millions 250
Earnings per post ₹3.5 to ₹5 CR
Katrina Kaif
This story is from the May 30, 2023 edition of Hindustan Times.
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This story is from the May 30, 2023 edition of Hindustan Times.
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