WHEN CHENNAI-BASED MOHAMMED Irfan (28) started his YouTube channel 'Irfan's View' back in 2015, he had to take a loan to buy a cellphone on which to shoot his videos. He had no fancy camera or laptop, but he wanted to create vlogs in Tamil with a focus on food, being inspired by big YouTubers such as Casey Neistat. Irfan has come a long way since then, having acquired over 3 million followers. He now posts videos of his journeys on Emirates First Class and lunches with Tamil stars such as Vijay Sethupathi. He is part of a growing league of regional YouTubers in India who've seen their subscriber base grow severalfold in the past few years.
"When I started there were not many viewers for the content that I uploaded.After 2018, the views picked up, especially once Jio entered the market and more people got cheaper internet," says Irfan. Some of the other-regional creators also speak about this spurt in their user base post-2018. A recent report by Bain & Company states that long-form videos (LFVS) are viewed by nearly 400 million users, with the number having grown 1.5x from 2018 to 2020.
This story is from the July 18, 2022 edition of Financial Express Mumbai.
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This story is from the July 18, 2022 edition of Financial Express Mumbai.
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