Swiggy testing platform that enables D2C brands
Financial Express Mumbai|May 27, 2022
SHOWCASING PRODUCT CATALOGUE
SALMAN SH
Swiggy testing platform that enables D2C brands

FOODTECH AND HYPERLOCAL delivery unicorn Swiggy is working on an e-commerce discovery platform for direct-to-consumer (D2C) brands. The platform will allow brands and manufacturers to display a catalog of products within the Swiggy app, a person aware of the development said. Dubbed 'Minis', the online discovery platform will allow D2C brands to find distribution new via Swiggy's already existing large consumer base.

This story is from the May 27, 2022 edition of Financial Express Mumbai.

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This story is from the May 27, 2022 edition of Financial Express Mumbai.

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