LIFESTYLE SUVS ARE a niche segment in India. There are only five models - Mahindra Thar and Force Gurkha (compact), Jeep Compass and Meridian (midsize), and Isuzu V-Cross (premium) - with total sales of about 60,000 units in 2022 (data from the Society of Indian Automobile Manufacturers and carmakers).
These so-called lifestyle SUVs formed just about 2% of the total passenger vehicle sales of 3.5 million in 2022.
Of these 60,000-odd units, the Thar took a lion's share with over 45,000 unit sales, and the Compass and the Meridian with over 10,000 units sold.
However, with the launch of the Maruti Suzuki Jimny (expected in March-April), this niche segment will grow three-fold to go above 150,000 units, carmakers and automotive analysts told FE.
This story is from the January 29, 2023 edition of Financial Express Mumbai.
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This story is from the January 29, 2023 edition of Financial Express Mumbai.
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