WHAT IF YOU could make a payment using the Unified Payments Interface (UPI) after giving a simple missed call? That is what fintech MissCallPay offers to India's vast feature phone user base. It has partnered with the Bank of India and IDFC First Bank as the supporting banks to roll out the facility." UPI is primarily for tech-savvy smartphone users. The total user base on UPI is barely 260 million. Almost 91 crore people today are out of the UPI revolution," said Mitesh L Thakker, founder, MissCallPay.
Miss CallPay's solution is built under the UPI123 system, which was announced earlier this year to bring more feature phone users under the UPI ambit. With MissCallPay, a feature phone user can access her bank account, transfer funds, and make bill payments by simply giving a missed call to the number displayed at a merchant's
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