For Yoga Bar's Kumars, sale to ITC is in the fitness of things
Financial Express Mumbai|January 19, 2023
THE IDEA STRUCK Anindita Sampath Kumar way back in 2014 when she stepped out of yoga class in New York and went looking for a protein bar. It didn’t take her long to convince her younger sister Suhasini that the two could make a business out of selling protein bars.
SHUBHRA TANDON & TUSHAR GOENKA
For Yoga Bar's Kumars, sale to ITC is in the fitness of things

Anindita quit her job with the M&A team at EY and they pooled in their savings of 25 lakh to start Sproutlife Foods SFPL).

Along the way, they picked up 12 million from a clutch of investors, including Fireside Ventures, SAIF Partners and Alteria Capital. Yoga Bar today is a 100 crore (From left Suhasini and Anindita Sampath Kumar brand that’s available in 6,000 retail outlets and boasts gross margins of 40-50%. With the health foods market pegged at a whopping 45,000 crore, there’s plenty of room to grow.

This story is from the January 19, 2023 edition of Financial Express Mumbai.

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This story is from the January 19, 2023 edition of Financial Express Mumbai.

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