But in the early days, coffee made him sick.
"When we started, we partnered with someone else to roast for us, and we visited them before launch to design our own house blend," the 37-year-old entrepreneur explains.
"When you taste coffee you're supposed to treat it like a wine tasting and spit it back out once you have tasted it, but no one told us this... So [friend and now investor] Kaz [James, an Australian DJ] and I were both sick on the train on the way back from the first tasting, because we'd drunk about 50 different coffees in two hours."
Today Abrahamovitch drinks more carefully while Grind sells more than a million cups a year from its cafés, plus five million cups of its coffee sold at Soho House branches around the world.
It started back in 2011, when he was 25. "My dad passed away, and I inherited the family business - a mobile phone shop inside a small circular building on Old Street Roundabout," he explains.
This story is from the March 21, 2023 edition of Evening Standard.
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This story is from the March 21, 2023 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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