Meet Mr Super Prime: I sell to royalty and the 1%

Selling Sunset, the LA-based property show, is Netflix’s second most-watched programme globally and now there’s a London spin-off. India Block speaks to its star agent, Daniel Daggers

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DANIEL Daggers is aware that London estate agents currently don't have the best reputation. Less Selling Sunset, more Stath Lets Flats. Geezers, not glam. But he hopes Buying London, a new Netflix series showcasing the lives and listings of the super-prime property agents at DDRE Global, could change that. "I think that the world lacks empathy for real estate agents because the real estate agents haven't focused on giving a good service," says Daggers. "Or explaining what they really do." What DDRE Global does is buy and sell super-expensive homes to the super-rich, often with the help of social media. Buying London is the British answer to Selling Sunset, the LA-based sun-soaked property-slash-reality-TV-show. Selling Sunset's seventh season racked up 4.7 million views, making it Netflix's second most watched show globally.

Daggers presides over an office of well-coiffed brokers seeking to dispel stereotypes of estate agents as greasy sharks. Having started in property straight out of school, Daggers, now 44, worked for years for Knight Frank before parting ways (the reasons for which are covered by a strict NDA) and striking out on his own. He had a star turn on L'Agence, the Parisian Selling Sunset. Now he has his own show, premised on opening a window into the shiny homes of the super wealthy.