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CUSTOMERS are furious with Marks &amp; Spencer for branding a jeans style &ldquo;Mom&rdquo; instead of &ldquo;Mum&rdquo;. 
They hit out after the store &ndash; described as a &ldquo;bastion of Britishness&rdquo; by shoppers &ndash; used the American spelling.
One posted pictures of the trousers and said: &ldquo;I saw this abomination in M&amp;S today.
&ldquo;I am most insulted. When did we start calling our female parents &lsquo;mom?&rsquo; It&rsquo;s &lsquo;mum&rsquo;.
&ldquo;I&rsquo;m writing to head office.&rdquo;
Another chimed in: &ldquo;I agree with you 100%. Let&rsquo;s start a&nbsp;petition, or should we just go straight to riot level?&rdquo; A fourth raged: &ldquo;Another Americanism creeping into our language.&rdquo;
But some people backed the company, saying it is an established name for the style.
One said: &ldquo;Mom jeans are high-waisted women&rsquo;s jeans that were first fashionable in the late 1980s and early 1990s.&rdquo;
An M&amp;S spokesperson said: &ldquo;The &lsquo;Mom Jean&rsquo; is a wellknown style and well-used term across the fashion industry.&rdquo;
</div>

MUM OFF IT

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