MATT "Coco" Hancock told aides he wanted to "frighten the pants off everyone" to ensure compliance with Covid-19 restrictions.
The latest leaked WhatsApp message reportedly show how the former health secretary and others discussed how to use an announcement about the Kent variant to scare the public into following advice.
The messages appear to show that Cabinet&nbsp;Secretary Simon Case suggested in January 2021 that the "fear" factor would be "vital" in stopping the spread of the virus.
Mr Hancock's adviser said: "Rather than doing too much forward signalling, we can roll pitch with the new strain."
Coco responded: "We frighten the pants off everyone with the new strain."
The adviser added: "Yep that's what will&nbsp;get proper behaviour change" and Coco said: "When do we deploy the new variant."
The conversation, on December 13, came amid concerns about the rapid spread of the virus in south-east England.
It was announced on December 19, when then prime minister Boris "Bozo" Johnson also cancelled a promised Christmas "bubbles" policy allowing families to meet.

LET'S FRIGHTEN PANTS OFF 'EM

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.