SOCIAL media giants are under pressure to tackle conspiracy theorists after Princess Kate's bombshell cancer news.
The health of the royal, left, and her whereabouts have sparked wild online rumours and unfounded speculation.
And experts have urged tech firms to act on the spread of fake news. Imran
Ahmed, founder of the Centre for Countering Digital Hate, said: "Social media companies need to be much more accountable and responsible in how they design the algorithms that promote conspiracy theories, and nonsense over the facts.
"There are algorithms which&nbsp;advantage conspiracy theories and negative emotions.
"They are part of the reason why conspiracy theories are becoming normalized.
"The net effect of it is that it makes finding the truth almost impossible on social media." Meanwhile, it was claimed Kate, 42, and Prince William,&nbsp;41, are "actually better" than people realise and "will get through" their cancer battle.
Paddy Harverson, a PR guru who previously worked in the household, Royal said: "They're very strong, both as a couple and individually."&nbsp;

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which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.