MAGALUF'S rebraning as an upmarket holiday resort spells the end of cheap boozy sun, sand and sex fests for Brits.
Hotels are 10 times more pricey since owners refitted them for VIPS.
Only the rich can now afford beachfront hotels in the Majorcan resort once dubbed "Shagaluf" after they went from &pound;35-anight to &pound;350.
Dr Macia Blazquez, a Balearic Islands holidays expert, said: "It is the end of cheap tourism.
"What we are seeing is the end of Magaluf as it was.
"They want it to be a luxury destination."
<img style="width: 100%;" src="https://cdn.magzter.com/1583505505/1680051393/articles/E1mJIMpVF1680069217603/1414146481.jpg">
The Balearic Islands' government started cracking down on binge drinking in Magaluf three years ago with a ban on bar crawls and alcohol offers.&nbsp;

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.