A BUILDING society has been forced to apologise after branding dog bow ties "pointless".
Nationwide asked Facebook followers: "That bow tie you bought your dog, or the needlessly complicated kitchen gadget you used once.
"What's your most pointless purchase this year?" Pet boutique owner Lucy Thompson, 36, was among a raft of dog lovers who were furious about the comment.
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She called the post "offensive" and claimed it implied "what she is doing is pointless" Lucy, who runs Oh My Dog in Beverley, East Yorks, said: "Whichever marketing genius came up with that is clearly not a dog lover."
She said accessories like bow ties are "incredibly popular", adding: "If it makes the owner smile, it is far from being pointless."
<img style="width: 100%;" src="https://cdn.magzter.com/1583505505/1679716323/articles/pm5yqs_YJ1679723617989/9288619728.jpg">
A spokesperson for Nationwide said: "We love dogs, we love bow ties, we love dogs in bow ties.
"We were encouraging light-hearted conversation on purchases, no offence intended"

Fury at 'pointless bow-wow bow ties

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which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.