The Ibrox side have won just two of their last eight games in all competitions and head into the final five Premiership fixtures three points behind the Hoops.
And former Celtic hero Lambert believes Gers will be left behind for years to come if their rivals land a third successive crown.
The ex-Scotland midfielder said: "Finishing top is vital this season because it's the last time the Premiership winners will go straight into the Champions League.
"Whoever gets over the line first could rake in up to &pound;60million from the new-look competition and that is a game-changer.
"Rangers have been lagging behind Celtic financially for 15 years or so but winning the title would close that gap in one fell swoop.
"However, if Celtic are champions then that cash would put them miles ahead of the competition and I could easily see them racking up another nine-in-a-row at least."
Rangers scored a last-gasp leveller against Celtic at Ibrox earlier this month but have since dropped five points against Ross County and Dundee.
And Lambert said: "It was incredible that Philippe Clement took his players on a lap of honour (after the derby). There's no point in celebrating a draw in an Old Firm game. You either win it or you don't - there is no 'moral victory'."

Paul: 10 in a row may be on after Gers flop

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