LOVE Island has made a cool &pound;20million in merchandise sales, with fans slurping up its personalised water bottles.
The ITV2 hit is famous for the white bottles and suitcases with contestants' names in neon pink.
Viewers have been able to snap up the goods since 2017 and insiders say this year's series, hosted by Maya Jama, has pushed sales over the &pound;20million milestone. One said: "It's little surprise &pound;20million has been hit." Sales of the water bottles - &pound;20 each - are expected to pass the million mark during this series.
<img src="https://cdn.magzter.com/1583517504/1674703679/articles/_70s7MuG21674713605614/9711393194.jpg">
The white-and-pink design was introduced in season two in 2016, to ensure bottles were reusable and so contestants didn't share germs.
Other items online include tote bags, pet bowls, wash bags, robes, baby beakers, Christmas stockings and phone cases.
<img src="https://cdn.magzter.com/1583517504/1674703679/articles/_70s7MuG21674713605614/3331614191.jpg">
The suitcases cost &pound;58 or &pound;85, depending on size.
William van Rest, ITV's director of gaming, live and merchandise, said: "The official water bottle is the must-have hydration accessory."

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.