As the Manchester-based company prepares the next release of its super- successful Descenders mountain biking challenge, founder Mike Rose declares: “We focus on putting our staff and the developers of our games first – and that sets us apart.”
Part of a lucrative global industry that is still relatively under the radar despite being worth £7billion in the UK and £250billion globally, Rose launched NMR five years ago, and it now has more than four million customers and turned over £10million in 2021.
Profitable from its first year, when it also paid off £33,000 of startup backing, NMR has a core team of 13 and is creating jobs for many more indirectly.
This story is from the July 27, 2022 edition of Daily Express.
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This story is from the July 27, 2022 edition of Daily Express.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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