HOW DEEPFAKE SCAMS CHANGED THE FACE OF CRIME
Daily Express|February 19, 2025
Whether it's a personal endorsement, a message from a screen idol or even a heart-wrenching cry for help, thousands have fallen victim to the disturbing rise of celebrity AI cons. Experts reveal the cruel tactics of fraudsters and how to stay safe online
Katie Elliott
HOW DEEPFAKE SCAMS CHANGED THE FACE OF CRIME

YOU could be forgiven for assuming the forlorn figures handing over cash behind a seedy Oxford Street souvenir shop were just part of London's typical criminal economy - the cash perhaps the proceeds of drugs, prostitution or both.

In reality, the money being turned over was coming from innocent victims of the latest devious romance scam, in which vulnerable people are tricked into thinking they are in a relationship with a celebrity.

In an age where technology is blurring the lines between reality and illusion, these sophisticated deceptions use Al-generated videos and audio to precisely impersonate beloved celebrities, with the scammers able to control exactly what they say and do in their video communications with victims which could be begging for funds from a hospital bed, or perhaps recommending a fraudulent get-rich-quick scheme.

Worryingly, they became the most reported scams in 2024, according to the Advertising Standards Agency.

The latest instance, exposed by London's Proactive Economic Crime Team, led to two arrests last week after victims allegedly handed over £200,000, which they were told would be sent to a famous person. While the investigation is ongoing, detectives revealed that one individual was allegedly duped into handing over an incredible £60,000.

The consequences of such crimes are severe victims are financially crippled, while their reputations and lives are ruined.

Simon Horswell, a fraud specialist manager at identity security provider Entrust, says the rise of deepfake technology's use by con artists is alarming.

According to the company's latest report, a deepfake attempt occurs every five minutes. Horswell says: "We've seen time and again, bad actors will use them to improve the perceived legitimacy of their scams."

This story is from the February 19, 2025 edition of Daily Express.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the February 19, 2025 edition of Daily Express.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM DAILY EXPRESSView All
Daily Express

Reeves to set out plans to slash red tape

REGULATORS have been summoned to Downing Street today to meet the Chancellor as the Government continues its war on red tape.

time-read
1 min  |
March 17, 2025
Daily Express

'Anti-fun' Labour is leaking support

VOTERS now see Labour as the “anti-fun” party, polling has found.

time-read
1 min  |
March 17, 2025
'Evil brother murdered my innocent boy'
Daily Express

'Evil brother murdered my innocent boy'

THE father of a teenager murdered by Kyle Clifford’s brother has called the siblings “evil men who the public need protecting from forever”.

time-read
1 min  |
March 17, 2025
Chagos women to sue UK over handover deal
Daily Express

Chagos women to sue UK over handover deal

TWO British women born on the Chagos Islands are set to bring legal action against the Government, insisting they should remain in UK hands and not be given over to Mauritius.

time-read
2 mins  |
March 17, 2025
Labour grandee Straw: UK doesn't need ECHR
Daily Express

Labour grandee Straw: UK doesn't need ECHR

FORMER Labour home secretary Jack Straw has suggested Britain should no longer be bound by the European Court of Human Rights.

time-read
1 min  |
March 17, 2025
Inquiry demand over Miliband energy plan
Daily Express

Inquiry demand over Miliband energy plan

MINISTERS should launch a national public inquiry into the Government’s energy strategy which risks becoming “heavy-handed and undemocratic”, say campaigners.

time-read
1 min  |
March 17, 2025
Daily Express

Care visa scheme rapped by watchdog

HOME Office officials do not fully understand how the skilled worker visa route works and what happens to migrants when it expires, says the National Audit Office.

time-read
1 min  |
March 17, 2025
'This can't define us... we will not become the victims of this'
Daily Express

'This can't define us... we will not become the victims of this'

SIR Chris Hoy’s wife Sarra has spoken movingly about her husband’s health battle and her own in her first solo TV interview.

time-read
3 mins  |
March 17, 2025
Daily Express

Benefit cuts U-turn on cards amid party split

SIR Keir Starmer is considering a humiliating U-turn on cuts to benefits for disabled people.

time-read
2 mins  |
March 17, 2025
Daily Express

Space vigil set to end

RETURN is in sight for two astronauts stranded on the International Space Station.

time-read
1 min  |
March 17, 2025