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Zepto set to enter consumer analytics space
Business Standard
|May 15, 2025
In a bid to enter the consumer analytics space, quick-commerce firm Zepto announced the launch of its subscription-based platform, Zepto Atom, on Wednesday.
The paid service will roll out on May 16. The data insights-led platform will provide brand partners, listed on Zepto, with access to real-time market data, consumer behaviour analysis, data on customer repeatability and retention, and predictive analytics.
Zepto Atom will have a separate website and mobile application.
This story is from the May 15, 2025 edition of Business Standard.
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