Sales in rural India fell 14.3 percent while urban sales growth stood at 1.1 percent in September as compared to the previous month.
Overall FMCG sales fell by 9.6 percent in September as compared to August. Rural sales form 65-70 percent of FMCG sales, according to Bizom. It pointed out rural sales were affected owing to excessive rain in some areas and weak precipitation in others, thereby hitting farm yields and household incomes.
It also said: "Kirana stocking across both urban and rural remains cautious given that the consumer inflation worries haven't completely eased off and also kirana owners are looking to restock only after liquidation of the stock built up in the previous month (August 2022)."
This story is from the October 05, 2022 edition of Business Standard.
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This story is from the October 05, 2022 edition of Business Standard.
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