While the media company has the digital rights for the Men's IPL for 2023-27, it has both the digital and television rights for the Women's Premier League (WPL) for the same period.
Taking a leaf out of Reliance's Jio playbook - the company had unleashed data-rich telecom services at affordable prices in its initial years - Viacom18 will offer a premium digital experience of the two premier T20 leagues for free to users across telecom operators on its JioCinema app this year.
"Our digital strategy is predicated on three core pillars-access, affordability, and languages," said Anil Jayaraj, chief executive officer, sports, Viacom18, in a conversation with Business Standard.
"We want to eliminate all barriers to digital consumption and provide premium long-form content to viewers," he says.
This will include providing the Men's IPL edition, in particular, in 16 unique feeds in 12 languages, said Jayaraj.
هذه القصة مأخوذة من طبعة February 03, 2023 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 03, 2023 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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