TCS was able to grab the top slot due to rising global demand for automation and digital transformation, following the pandemic.
Indian brands have bounced back from the pandemic to increase their brand value by 35 per cent compound annual growth rate (CAGR) since 2020. India's top-75 brands are worth $393 billion, Kantar said in its report.
The report also added that the growth rate of Kantar BrandZ Top-75 Most-Valuable Indian Brands far outpaces the figures in other major markets around the world.
The methodology used to get the brand valuation by Kantar is the financial value of the brand (market capitalisation of a listed company or valuation of a brand) multiplied by the market research value generated by Kantar.
This story is from the September 15, 2022 edition of Business Standard.
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This story is from the September 15, 2022 edition of Business Standard.
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