The salt-to-steel conglomerate's ambitious e-commerce project has embarked on a sleek, immersive design, transforming its user interface (UI) from black to the new all-white background.
The super app was launched on April 7, 2022, to coincide with an IPL game.
"The change in the UI was long overdue. From a tech reasoning, white is the preferred colour, when a platform is more transactional. In many cases, the space between widgets will be down by 15-20 per cent," said a source, who is also the developer.
This story is from the March 25, 2024 edition of Business Standard.
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This story is from the March 25, 2024 edition of Business Standard.
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