Medicine sales grew at a fast clip in smaller .cities like Madurai, Meerut, Agra, and Varanasi in the last 12 months. The domestic pharmaceutical market, overall, has grown 12.3 per cent in this period, according to data from IQVIA MAT for April.
MAT refers to the moving annual turnover or the turnover of the last 12 months. The data further showed that the top 30 cities contributed around 32 per cent to sales.
Agra, Madurai, Jaipur, Meerut, and Varanasi were the fastest-growing markets among the top 30 cities. Larger cities like Kolkata, Delhi, and Mumbai have grown at a slower pace owing to their large base.
Krishnanath Munde, associate director, large corporates, India Ratings & Research, said pharma companies typically focus on consolidating their sales in some regions.
This story is from the May 20, 2022 edition of Business Standard.
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This story is from the May 20, 2022 edition of Business Standard.
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