In a relief to broadcasters over the requirement to run 30-minute public service programmes daily on private TV channels, the Ministry of Information & Broadcasting (MIB) has indicated adhering to this mandate would be voluntary.
The assurance was given during a crucial meeting on Friday between representatives of the Indian Digital Broadcasting and Foundation (IBDF) and ministry officials. The IBDF includes top television networks, such as DisneyStar, Sony, Zee, and Viacom18.
An industry executive present at the meeting confirmed this development to Business Standard. An MIB official said that a clarification would be issued shortly. "The meeting was called to discuss issues and address apprehensions of broadcasters with regard to the public-service obligation. We will come out with a clarification on the matter in a couple of weeks," the official said.
This story is from the December 10, 2022 edition of Business Standard.
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This story is from the December 10, 2022 edition of Business Standard.
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