Mamallapuram, which is hosting the 44th International Chess Olympiad that starts on Friday, wore the black-and-white theme like Chennai, with its roads painted in the two colours and cutouts announcing the mega event.
According to the organisers and the International Chess Federation (FIDE), this may well be the beginning of a sea change in Indian chess with a long line-up of corporate sponsors joining hands, the proposed origin of a franchisee-model league and much-needed global attention.
The magnitude of expectation from the country and Tamil Nadu from the event is evident from the spending so far, which has exceeded ₹100 crore much higher than the ₹75 crore reportedly targeted initially - around 25 per cent of which was contributed by corporate sponsors.
This story is from the July 29, 2022 edition of Business Standard.
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This story is from the July 29, 2022 edition of Business Standard.
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