Clearly, Jio plans to use the low-priced entry offer as a "back up plan" to expand the country's home broadband market, which is limited to only 27.5 million homes at present. Of this, there are over 15 million homes with fibre broadband, which is provided by Jio and Bharti Airtel.
Analysts at BOFA Global Research say that Jio is trying to replicate what it did with its 4G mobile services to encourage customers to try out their service as a secondary SIM at a low price and then have them convert to Jio completely.
This story is from the March 29, 2023 edition of Business Standard.
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This story is from the March 29, 2023 edition of Business Standard.
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