The company only began exporting late last year with the Nokia 105 Classic. What started mainly with feature phones will now extend to smartphones - it announced the global launch of models under the HMD brand for the first time a few days ago and these will be available in India too.
Nokia was the first mobile brand which was exported from India from its own manufacturing plant in Tamil Nadu.
But the brand, which once ruled the Indian mobile market with an 80 per cent market share in 2010, had to close down its plant in 2014.
Ravi Kanwar, vice-president, India & APAC of HMD Global, explained the strategy, saying that six months after HMD began exports, it had notched up six million phones, mostly feature phones.
Bu hikaye Business Standard dergisinin May 03, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin May 03, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
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