Until March 2024, the company will focus on expanding the distribution of its premium electric scooter Vida to approximately 100 cities he said.
Gupta, who took charge as Hero MotoCorp CEO on May 1, said the company plans to expand the commuter motorcycle segment, wherein it has a 65-70 per cent market share. The commuter segment comprises bikes that have up to 125 cc internal combustion engine (ICE).
“Our role is to grow the commuter segment because classically, in any industry, when you have such a share, your role is to grow the category rather than just defend the share,” he told reporters.
This story is from the June 08, 2023 edition of Business Standard.
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This story is from the June 08, 2023 edition of Business Standard.
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