EU to propose clampdown on firms using fake 'green' claims
Business Standard|March 23, 2023
The European Commission wants to require companies in Europe to back up climate-friendly claims about their products with evidence, under draft rules to stamp out misleading green labels for products from clothing to cosmetics.
EU to propose clampdown on firms using fake 'green' claims

The European Union is set to propose on Wednesday new requirements on companies seeking to promote goods sold in Europe with labels like "natural", "climate neutral" or having "recycled content".

A draft of the proposal, seen by Reuters on Tuesday, said to use such labels, a company must first carry out a science-based assessment, assessing all significant environmental impacts, to prove that its product lives up to the claim, or have it verified under an environmental labelling scheme.

This story is from the March 23, 2023 edition of Business Standard.

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This story is from the March 23, 2023 edition of Business Standard.

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