Thanks to India Inc. and various arms of the government, the message that the Election Commission (EC) wants you to hear will now be delivered loud and clear. Whether you are in the sky on board an aircraft, boarding a train, getting fuel for your car or watching your favourite cricket team in action, you will be asked to exercise your franchise in the elections starting Friday.
About 297 million eligible voters did not turn up at polling booths in the 2019 general elections, and the poll panel doesn't want a repetition.
And for this, the EC has roped in scores of private and public sector companies to help spread the word, and bring eligible voters to the voting booths.
The companies that have joined the bandwagon to woo the voters include Tata Group, Indian Oil Corporation (IOC), Bharat Petroleum Corporation (BPCL), and Hindustan Petroleum Corporation (HPCL), all public and private sector banks through the Indian Banks' Association (IBA), Indian Premier League teams through BCCI, aviation companies like Indigo, ride-hailing service Rapido, Spotify India, and several others.
This story is from the April 19, 2024 edition of Business Standard.
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This story is from the April 19, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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