Distributors that Business Standard spoke to said the 200 ml glass bottle of Coca-Cola, which earlier retailed at ₹15, is now being sold at ₹10 in Telangana, Maharashtra, and Madhya Pradesh. Campa Cola's entry price point, too, is ₹10 (for 200 ml of polyethylene terephthalate (PET) bottle). Also, the crate deposit that retailers pay to store glass bottles has now been waived off. Crate deposits are typically between ₹250 and ₹100. A distributor explained that PET bottles go directly into the refrigerator, but with crates, the visibility at a store is greater as they are usually stacked up in the front.
This story is from the March 16, 2023 edition of Business Standard.
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This story is from the March 16, 2023 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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