Bollywood's fabled male stars - Akshay Kumar, Ranveer Singh, Ajay Devgn, Amitabh Bachchan-are not pulling in the audiences as the movies they have released in the first five months of this year have either flopped or performed far below expectation at the box office.
Instead, South Indian regional language movies dubbed in Hindi featuring local stars are increasingly taking a substantial share of the Hindi box office sweepstakes.
Till now, this year, just two South Indian movies, dubbed in Hindi, have together earned 2683 crore in the Hindi domestic box office. One is RRR, with Telegu stars NTRama Rao Jrand Ram Charan, along with Ajay Devgn and Alia Bhatt. The other is KGF2, starring top Kannada actor Yash.
This story is from the May 16, 2022 edition of Business Standard.
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This story is from the May 16, 2022 edition of Business Standard.
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