In early February, when the Bharatiya Janata Party (BJP) brass convenes a second review meeting to ascertain and analyse the ongoing "Lok Sabha Pravas Yojana", it will underline the seriousness of the scheme, where "pravas" literally means "immigration".
The "Pravas Yojana" is the fulcrum of the BJP's preparedness ahead of the 2024 parliamentary election. The party experimented with the concept before the 2019 Lok Sabha polls in just over 100 constituencies. But the model is now being applied to take the BJP close to its goal of beating the Congress's all-time high of 404 in 1984.
When the programme was discussed in May last year, the BJP listed 144 of the 543 Lok Sabha seats in the country, including the states where it peaked in 2019, turned in an unexpectedly robust showing, or virtually drew a blank.
The 144 figure was raised to 160 and, after the review session, could be scaled up to 200. "We have increased the number of booths under the Yojana, from 75,000 to 130,000," said General Secretary Vinod Tawde, who is associated with the programme and minder for Bihar.
This story is from the January 30, 2023 edition of Business Standard.
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This story is from the January 30, 2023 edition of Business Standard.
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